Privacy Policy

About ASL's Data

The privacy of individuals on our database is important to us. The American Student list (ASL) database is maintained in a secure environment, and we employ a series of controls designed to protect the integrity of the database, as well as regulate access to and prevent unauthorized disclosure and/or usage of the database.

DMA Privacy Promise

In accordance with the DMA Privacy Promise, ASL, as a list compiler, complies with the following privacy protection practices among others:

  1. Direct Marketing Association We request and encourage our clients to provide their customers with notice of their ability to opt-out of information exchanges, as well as make list users aware of the Privacy Promise.
  2. We honor consumer opt-out requests not to have their contact information transferred to others for marketing purposes.
  3. We accept and maintain consumer requests to be on an in-house suppression file.
  4. We subscribe to the DMA Mail Preference Service (MPS) and Telephone Preference Service (TPS) suppression files, which provide us with the names of individuals who have requested removal from consumer mailing and/or telemarketing lists.

While use of these suppression files is generally the responsibility of the end list user, ASL also subscribes to these services to make sure that the individuals on our lists have not already expressed their desire not to receive commercial solicitations from third parties. ASL, as a member of the DMA, subscribes to these services in order to facilitate the goals of these services — to honor the wishes of consumers who want to receive less advertising at home — and to provide our clients with more valuable lists of prospective customers.

If you would like more information on the MPS or TPS, please visit the DMA website at www.the-dma.org.

ASL also accepts and maintains consumer requests for removal from our database on an in-house suppression file. If you would like to be removed from ASL's in-house database, please send your full name, mailing address (including city, state and ZIP Code™) and telephone number (with area code) to:

American Student List

330 Old Country Road, Suite 300
Mineola, NY 11501
Attn: Data Acquisitions Manager

Please specify whether you would like to be removed from mailing (including electronic mail) solicitations only, telemarketing solicitations only, or both.

E-mail Privacy Policy

As an aggregator of teen and youth e-mail data, ASL is committed to ensuring the privacy of the information supplied by individuals on our database. In the development of our e-mail database, we secure appropriate assurances from our data sources that they are in compliance with the Children's Online Privacy Protection Act (COPPA) and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, and call upon many of the same trusted sources that have provided us with data throughout the years.

Additionally, in regard to the compilation of ASL's e-mail database, we require our data sources to represent that:

  • Individuals contained in the source database have given their consent to the sharing of all their personally identifiable information, including e-mail address. ASL believes that all data must be 100% opt-in prior to being incorporated into the ASL e-mail database. ASL knowingly aggregates only opt-in data and, in furtherance of this goal, monitors the opt-in language and privacy policies of our sources.
  • Individuals are given an opportunity to choose how their information is used by the data source and have been assured that their information will not be shared without their permission.

ASL requires its clients to agree to comply with the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act and the Children's Online Privacy Protection Act (COPPA). In particular, we require that all e-mail campaigns provide the recipient with an opportunity to unsubscribe. Any individual who chooses to unsubscribe is immediately removed from our database.

We maintain a series of controls designed to protect the integrity of the database, as well as control access to and prevent unauthorized usage of the database. Data is maintained at ASL's fulfillment house and typically all e-mail transmission is handled through them. Prior to transmission, a sample of the e-mail message is required for ASL's review and approval. Data is available for a one-time use only, unless agreed to in writing prior to transmission.

Privacy Legislation

ASL takes Privacy Laws very seriously, and adheres to guidelines established by the following:

Children's Online Privacy Protection Act (COPPA)

The primary goal of the COPPA is to place parents in control over what information is collected from their children online.

ASL does not knowingly collect, use or retain data from Internet sources for children under the age of 13.

In addition, ASL will delete any records of such personal information that comes to ASL's attention and ASL invites you to notify us of any such information that may be included in our database so that we may delete the information from our records.

FTC's Telemarketing Sales Rules (TSR)
and the National Do Not Call Registry

The enactment of the National Do Not Call list legislation dramatically affects the way that telemarketing calls are placed to consumers. Under this legislation, companies involved in telemarketing transactions (with certain exemptions) need to register with the FTC and access the National Do Not Call Registry for suppression purposes.

  1. If you wish to purchase telemarketing data from ASL, we are obligated to collect your Subscription Account Number (SAN) directly from you, to ensure that you have subscribed to, and will access, the Do Not Call list for suppression purposes. You will need to complete our SAN form, which is available through your sales representative. Please visit www.ftc.gov/donotcall or https://telemarketing.donotcall.gov for more information on obtaining a SAN number.
  2. If you determine that your company's use of our telemarketing data meets the criteria for exemption as defined by the FTC, and you wish to purchase telemarketing data from ASL, we will request your completion of our suppression waiver form. This form is available through your sales representative. Please visit the FTC website for information on exemptions to the Registry.

We urge you to please visit the FTC website at www.ftc.gov/donotcall or https://telemarketing.donotcall.gov to ensure that you are in compliance with all regulations.

Your California Privacy Rights

California Civil Code 1798.83 requires companies disclosing personal information to third parties for marketing purposes to supply California residents upon their request with the following information:

  1. Category listing of the types of personal information provided to third parties during the prior calendar year for direct marketing purposes.
  2. A listing of the names and addresses of those third parties receiving the information.

If you are a California resident, you may request this information by writing to us at the following address or via e-mail by clicking on the link below. To process your request, it is necessary for you to provide your full first and last name, street address, city, state and ZIP Code.™

American Student List

330 Old Country Road
Mineola, New York 11501
Attn: Customer Service Department

Customerservice@studentlist.com

All requests received in writing will be responded to via postal mail within 30 days of receipt at the address listed above. Requests made in any other form or to any address other than that listed above may take up to 150 days for response. This request may be made no more than once per year, and we reserve the right not to respond to any request submitted to any address other than the address specified in this paragraph.

Controlling the Assault of Non-Solicited Pornography
and Marketing (CAN-SPAM)

ASL strictly adheres to the CAN-SPAM Act of 2003, and we strongly encourage our clients to do the same. This Federal law expressly prohibits the sending of unsolicited e-mail messages with misleading subject lines, and restricts the sending of messages to those consumers that have previously opted-out of receiving messages. Additionally, ASL follows the widely accepted practices of responsible e-mail marketers, including without limitation, sending e-mail messages that:

  • Display a subject line that is relevant to the actual offer.
  • Provide an accurate return address line.
  • Contain a clear and conspicuous working opt-out mechanism that is electronic.
  • Include the physical address of the advertiser/sender.
  • Suppress all previously opted-out e-mail addresses.
  • Contain content that is relevant to the audience.

List User's Obligation to Comply with All Applicable Laws, Rules and Regulations

Notwithstanding anything herein to the contrary, the obligation for ensuring complete compliance with all Federal, state and local laws, rules, regulations and rulings remains with the end user of the data, and ASL is not able to provide its clients with legal advice relating to such compliance.

Data Collected on This Website

Information collected through the ASL website will be used solely by American Student List to process your request. From time to time, we may also use your contact information to notify you of additional new products and offers from ASL. We will not supply your information to a third party.

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